John R. Farr, the Salon Doctor

Manage Your Tanning Salon Business

From human resources to sales (and everything in between), John Farr can help you get your tanning salon business under control and PROFITABLE.

New Webinar Series

Leadership Training for Tanning Salon Owners & Managers

Whether you’re a seasoned leader or just starting out, this series gives you the tools and techniques to help your team achieve its full potential.

Salon Doctor Services

Everything You Need to Build Your Business.

Tanning consultant John Farr has 55+ years experience in retail store management, human resources management, sales, and marketing and promotions. He’s been a consultant to the indoor tanning industry for more than 32 years, and he uses his extensive business experience and education to help improve every every aspect of a tanning salon owner’s business.

Here are just some of the ways John’s business consulting services can streamline and improve your tanning business:

Everything You Need to Build Your Business
EFT tanning membership programs

EFTs

Help you build a successful and profitable EFT tanning membership program, which will increase your revenue and help grow your business.

Hiring

Hiring

If you need to hire sales associates, or district & general managers, John helps you screen applicants, interview top candidates, and make a hiring recommendation for the best candidate.

Marketing

Marketing

John is an expert in tanning salon marketing. Let him help you plan your marketing budget with his treasure trove of tanning salon marketing tips.
Sales

Sales

John will train your staff to maximize every tanning lotion, upgrade session, and EFT tanning membership sales opportunity.
Supplies

Supplies

Need new tanning beds, booths, tanning lotions, or other tanning supplies? John works with the industry’s top distributors to secure the best value for his tanning salon owner clients.

John Farr, Tanning Salon Consultant

The Salon Doctor

Meet Tanning Salon Consultant, John Farr

Tanning salon consultant John Farr helps salon owners improve their operating systems, boost employee morale, and increase revenue. Let his proven business-building techniques improve your tanning salon!

John Farr is the tanning industry’s best business consultant. He’ll review every aspect of your tanning salon – from revenue to marketing, employee productivity, and much more – then offer solid, real-world advice on how to improve in each area. His specialty is human resources management. John trains tanning salon owners in the art and science of motivating their employees to give their best every day. His combination of cutting-edge training and timeless small business consulting techniques have made John the most sought-after tanning consultant in the industry.

Are you ready to work with the best tanning consultant in the industry?

Sign up for a no-obligation consultation so John can review your revenues, marketing direction and more, then he’ll provide some advice to increase these and other aspects of your tanning salon business. You’re only one step away from working with the industry No. 1 tanning consultant. Contact John Farr today to begin to begin your tanning salon transformation!

Ebooks, Handbooks, Webinars & More

Educational Resources for Tanning Salon Owners

Ready, Aim, Fire! (Parts I and II)

Ready, Aim, Fire! (Parts I and II)

mini-book
This is a great mini-book for tanning salon owners because you often have to fire an employee. The problem is, not all salon owners know how to do this the right (and legal) way. The information contained in “Ready, Aim, Fire!” walks you through the steps you must take to terminate someone’s employee legally, professionally, and morally.

The Game Changer

The Game Changer

book
As a salon owner, do you find yourself struggling to motivate your employees? If so, THIS is the book for you. It’s an in-depth exploration of hiring, encouraging, and retaining the best people at your salon. It also features TONS of bonus material that includes performance evaluations, interviewing strategies, and much more.

Free Resources for Tanning Salon Owners & Managers

Free Resources for Tanning Salon Owners & Managers

Learn from the best! View John Farr’s free resources to help boost your tanning salon business.

Learn More

Educational Resources for Tanning Salon Owners

More Handbooks and Other Educational Resources Available for Purchase

When in need of a salon employee handbook or other important training tools, John Farr provides an easy source to find all the information you need.

Learn More

Testimonials

John has worked with over 600 salon owners, but don’t take our word for it. Hear what John’s clients have to say!

Taryn Godman

“We were new owners coming off the shutdown when we contracted with John. He’s helped increase our lotion sales, service sales, and much more. John’s help truly has kept us going!”

Taryn Godman
Tropical Tan, Dry Ridge, KY
Carma Steele

“The biggest impact John made on my salon was an amazing difference in income. I have never been more pleased. His ability to teach me and my staff how to successfully operate the salon was a true blessing to our business.”

Carma Steele
Glamour Tans LLC, Greeneville, TN
Kathy Oberbeck

“Since January 2021, John Farr has improved every part of our business. We’re very happy with Everything he’s done. Revenue: up 115% • EFT revenues: up 71% • EFTs sales: up 24% • Lotion sales: up 193% • Total tans: up 57%”

Kathy Oberbeck
Indulgence Tanning, Jackson, MO
Frank Ewing

“We tried your BOGO week for Black Friday! We were afraid… but we tried it. It was the BEST week of November we’ve ever had! Best November we’ve ever had in 20 years of business. We had to order more lotion… twice! Thank you, john! We will do it every year from now on!”

Frank Ewing
Indulgence Tanning, Jackson, MO
J.R. Homer

“I became a member of John Farr’s Vault, which is loaded with Webinars, human resources management and moneymaking techniques. Being a member is a convenient way to have all of my team members watch his Webinars around their busy schedules and it’s definitely prepared us for the busy season. Being a Vault member is like having John as our head trainer!”

J.R. Homer
InstaTAN, Pittsburgh, PA
Cris Moffitt

“I met John back in 2008 and he’s been a valuable asset to our company ever since. Having clients across the nation, we find his knowledge and perspective on industry trends to be extremely helpful. He’s significantly helped our profitability by identifying key metrics we overlooked and he’s also a great communicator with my staff. Thanks for everything, John!”

Cris Moffitt
The Sunshine Factory, Greenville, NC
Jacee Kress

“John Farr’s Webinars are fantastic! He always does a great job presenting the information in an exciting and visual way, making it very easy to learn, and his topics are always extremely helpful. I also love that he features other salon owners as guests; it’s great to hear from someone who is successful and willing to share their business strategies. I always take away so much great information and I’m going to continuing attending these Webinars!”

Jacee Kress
Sun Studio Tanning, Placentia, CA
Brad Blair

“John Farr is the man with the passion to get the word out about tanning. He’s a marketing man. We connected with each other right away and he gave me so much great information about radio advertising that was based upon his experience. I followed his advice and my four-month radio campaign skyrocketed with more than 700 people registered as a result! Thank you John Farr for caring and giving of your time. I look forward to being part of another Webinar.”

Brad Blair
Pacific Tanning, Rocky Point, NY
Jay Shelby

“I love John Farr’s Webinar series! I couldn’t be a bigger fan of the motivational and educational aspects of it, and John always does a great job of going over the simple things as well as the more detailed things that you should know but probably don’t. I’ve already learned a lot from this series, especially the importance of delegating some of my duties so my staff can become more involved.”

Jay Shelby
Cali Sun, Taylor, MI
Mario Vuotto

“John reworked my EFT memberships to make them more appealing to tanners. He also ran a tan free week that he promoted through email, Facebook, and Instagram. That brought in many new and old clients. Because of him, I had a 50% increase in sales for November, December and January, and am on pace beyond that.”

Mario Vuotto
Love Your Tan, Plainview, NY
Kristin Smithers

“We’re doing AMAZING right now! We’re about $12,000 away from beating the entire last year’s sales – in july! After the slow season, we plan to look into financing more tanning units. I don’t think we’d be as far without your help, so again, thank you John Farr!”

Kristin Smithers
Sunny Shores Tanning, North East, PA
Tammy Morse

“After my first 2 years, I was about to give up. John Farr Improved my approach to selling EFTs, packages, and more. When Ohio opened, I had the biggest weekend in the history of my salon!”

Tammy Morse
Kabana Tan, Lancaster, OH
Lisa Angelis

“I got some big-time guidance from John Farr. We’re launching a new pricing membership program along with a huge radio campaign he negotiated. That paid back any fees he cost me. My new salon strategies are so exciting!”

Lisa Angelis
Serenity Tanning, Vernon, BC
Devonna Benware

“John Farr fine-tuned our packages, launched our EFT program and got our advertising back on track. We’ve had a tremendous response to our advertising and selling is much easier. We don’t know why we didn’t work with him sooner.”

Devonna Benware
Absolute Sun & Sunless, Kalispell, MT
DiAnne Miller

“As a new salon owner, I didn’t know what I didn’t know. John helped me with EFT pricing, marketing, and a lot more. My business has REALLY grown because of it!”

DiAnne Miller
Sol De Soto Tanning Solutions, De Soto, KS

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