Learn more about our Groupon Consulting Services
Groupon Webinar
Reply
Success by the Numbers
Let’s face the fact that 7 or 8 years ago you didn’t have to be good as a tanning operator…you just had to be open!
Today’s tanning business
es successes are not coming because of luck or that you’re the only game in town. Success comes from 4 critical factors: Salon services and environment, a consistent year around marketing program, a bonded engaged set of “core” employees and living daily with your sales numbers. For the purposes of this article I’ll talk about tracking revenue streams and building your success with the numbers.
Performance Appraisals
“Report Cards” for Employees
Employee performance reviews can be one of the most effective motivators ever devised or a terrible de‑motivating exercise for both you and the employee. My intent here is to help you be an effective performance appraiser and to keep these sessions from becoming negative episodes of trauma. Appraisals should ACTUALLY motivate…. really… believe it!
Everyone needs performance feedback! There is no reason to assume that there is anyone in the world who doesn’t need or want some way to know if he is making progress in his life or job. All people, all cultures, look for ways to assess their progress. So do your employees. Continue reading
Staffing for Super Salon Success in 2012
The next big tanning season seems to be only minutes away. Once the holidays are done we’ll be deep into the “show” and everyone will wonder “where did all the preparation time go?” To maximize the next season, salon owners across North America are making their lists and checking them twice to be prepared with the right equipment and lotions. Certainly, “the best beds” is something to brag about and a great line-up of lotions is a must. But all of the pre-season prep on anything and everything won’t insure success if your staff is stocked with the wrong people. My favorite joke about the typical salon associate interview is that it lasts about 20 minutes and metaphorically consists of three basic qualifier questions: 1) “Is your heart beating?” 2) “Do you like people?” And 3) “Can you start this weekend?” Because of last minute or hasty hiring practices salon owners often hire their problems! Continue reading
“Building the better EFT mousetrap”
So, you’re finally convinced that your future must include “EFT’s”? Then the question is HOW to do it?
*First, you must know your numbers! What is your annual PCA or per customer average? That is, what does the average UNIQUE customer who walks thru the door spend in your salon(s) over a full 12 month period? That is the first key to determine what price to offer your current and hopefully many new customers? Continue reading