Radio can be one of the most effective media in cost per contact and in driving salon traffic IF you know what you’re doing. But radio is not for the faint of heart or beginners in navigating your way around rates, formats, station supplied “extra goodies” and day parts for your salon ad messages.
John Farr bought radio ads for the first time in 1970 when working with famous pop music groups such as Blood Sweat and Tears, Chicago and Santana. In the last 44 years he has negotiated complete campaigns for major companies such as CBS, Target and Blockbuster Video. Over his 25 years in the tanning biz John built radio campaigns for hundreds of salons in nearly every US state, several Canadian provinces and a dozen foreign countries. “It’s all in building partnerships with radio and knowing how they think. Tanning is a great retail channel for radio to work with especially in the first 4-5 months of the year when much of radio’s listeners are demanding a new look to their winter bodies”.-John
This webinar will cover some basic and advanced approaches to getting considerably MORE than your money’s worth for your radio ad investments. If you use radio in your salon markets or are thinking about using it, this webinar is a must. John Farr is THE number one radio expert in the tanning industry and has won several awards and nominations from the National Broadcast Association including many “Mercury Awards”…the radio industry’s version of a Grammy!