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“We had the great experience to work with John’s guidance 20 years ago when we were deeply involved in the video rental business. Tanning is so new to us and John is guiding us all the way through the many challenges that tanning has from salon layout, pricing marketing and soon to train our staff before our grand opening in October. We are super excited about being a part of the ‘bronze biz.’ John has been instrumental in his encouragement, and guidance for equipment, pricing, employee incentives, and training.”

“John Farr and I have worked together off and on for more than 10 years. We are now going through major changes to our business model and John has been a critical help in analyzing our revenues to determine where we will be ramping up our revenues for 2024. He is also an HR expert, and we needed his guidance and are getting it right when we needed it.”

“It has been a privilege to be a student of John Farr’s guidance for nearly 10 years, and he has taught me so much about handling HR issues. With 29 salons under my authority HR issues are every day and his knowledge of how to handle employee situations is inexhaustible. I have yet to go to him with an issue that he couldn’t figure out. In addition, he has given guidance on every price change we made.”

“I have learned so much from John Farr about leadership and it has made a significant impact on how I manage my 5 salons and my team. He is an excellent teacher.”

“We were new owners coming off the shutdown when we contracted with John. He’s helped increase our lotion sales, service sales, and much more. John’s help truly has kept us going!”

“How do I start to talk about John Farr’s impact on my new tanning salon? I had two successful beauty salons already, but I knew almost nothing about the tanning business. John has been remarkable. His availability to answer my questions as been wonderful. He was indispensable in our pricing strategy especially because we have a Palm Beach Tan only blocks away. We are more than 25% ahead of last year already. He has been a major factor in training my salon manger on the critical revenue numbers to watch and improve and showing her how to use incentives to increase associate selling efforts. He’s been one of the best investments I’ve made in this business.”

“I got into the tanning biz only a few years ago and had to find my way through the weeds” to know what directions to go. John Farr designed our very first pricing strategies and our salon has become a huge success… our PCA last year was more than $300 per customer!”