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“A good tanning salon consultant is like being a good doctor.”
You must know a patient’s “vitals”. The heart beats, Blood pressure and respiration of a salon is reflected in its revenue numbers. I’ve reviewed more than 600 tanning salon company patients in the last 32 years, and used that information for diagnoses, prognosis and health development plans that have not only extended their lives but increased revenues by more than $2,500,000.
The biggest mistake that most clients make in deciding to hire my services is that they wait too long and let issues compound.
Here are some past and current clients who’ve seen real results:
“We were new owners coming off the shutdown when we contracted with John. He’s helped increase our lotion sales, service sales, and much more. John’s help truly has kept us going!”
“The biggest impact John made on my salon was an amazing difference in income. I have never been more pleased. His ability to teach me and my staff how to successfully operate the salon was a true blessing to our business.”
“Since January 2021, John Farr has improved every part of our business. We’re very happy with Everything he’s done. Revenue: up 115% • EFT revenues: up 71% • EFTs sales: up 24% • Lotion sales: up 193% • Total tans: up 57%”
“We tried your BOGO week for Black Friday! We were afraid… but we tried it. It was the BEST week of November we’ve ever had! Best November we’ve ever had in 20 years of business. We had to order more lotion… twice! Thank you, john! We will do it every year from now on!”
“I became a member of John Farr’s Vault, which is loaded with Webinars, human resources management and moneymaking techniques. Being a member is a convenient way to have all of my team members watch his Webinars around their busy schedules and it’s definitely prepared us for the busy season. Being a Vault member is like having John as our head trainer!”
“I met John back in 2008 and he’s been a valuable asset to our company ever since. Having clients across the nation, we find his knowledge and perspective on industry trends to be extremely helpful. He’s significantly helped our profitability by identifying key metrics we overlooked and he’s also a great communicator with my staff. Thanks for everything, John!”
“John Farr’s Webinars are fantastic! He always does a great job presenting the information in an exciting and visual way, making it very easy to learn, and his topics are always extremely helpful. I also love that he features other salon owners as guests; it’s great to hear from someone who is successful and willing to share their business strategies. I always take away so much great information and I’m going to continuing attending these Webinars!”
“John Farr is the man with the passion to get the word out about tanning. He’s a marketing man. We connected with each other right away and he gave me so much great information about radio advertising that was based upon his experience. I followed his advice and my four-month radio campaign skyrocketed with more than 700 people registered as a result! Thank you John Farr for caring and giving of your time. I look forward to being part of another Webinar.”
“I love John Farr’s Webinar series! I couldn’t be a bigger fan of the motivational and educational aspects of it, and John always does a great job of going over the simple things as well as the more detailed things that you should know but probably don’t. I’ve already learned a lot from this series, especially the importance of delegating some of my duties so my staff can become more involved.”
“John reworked my EFT memberships to make them more appealing to tanners. He also ran a tan free week that he promoted through email, Facebook, and Instagram. That brought in many new and old clients. Because of him, I had a 50% increase in sales for November, December and January, and am on pace beyond that.”
“We’re doing AMAZING right now! We’re about $12,000 away from beating the entire last year’s sales – in july! After the slow season, we plan to look into financing more tanning units. I don’t think we’d be as far without your help, so again, thank you John Farr!”
“After my first 2 years, I was about to give up. John Farr Improved my approach to selling EFTs, packages, and more. When Ohio opened, I had the biggest weekend in the history of my salon!”
“I got some big-time guidance from John Farr. We’re launching a new pricing membership program along with a huge radio campaign he negotiated. That paid back any fees he cost me. My new salon strategies are so exciting!”
“John Farr fine-tuned our packages, launched our EFT program and got our advertising back on track. We’ve had a tremendous response to our advertising and selling is much easier. We don’t know why we didn’t work with him sooner.”
“As a new salon owner, I didn’t know what I didn’t know. John helped me with EFT pricing, marketing, and a lot more. My business has REALLY grown because of it!”
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