Salon Doctor Services

Tanning consultant John Farr has 50+ years experience in retail store management, human resources management, sales, and marketing and promotions. He’s been a consultant to the indoor tanning industry for more than 20 years, and he uses his extensive business experience and education to help improve every every aspect of a tanning salon owner’s business.

Here are just some of the ways John’s business consulting services can streamline and improve your tanning business.

Financial analysis (salon "vitals")
For Tanning Salon Owners

Financial analysis (salon “vitals”)

The Salon Doctor’s examination begins with an in-depth look at your salon’s numbers. Everything from profits and expenses to per-customer averages and more, John scrutinizes everything. He’ll see where you’re strong as well as what needs improvement. From there, he issues his expert prognosis to optimize your pricing strategy, streamline your expenses, and maximize new revenue streams. John’s comprehensive financial analysis will provide the insights and recommendations that take your salon to the next level.

Services and product pricing strategies
For Tanning Salon Owners

Services and product pricing strategies

As a seasoned industry expert, John understands the delicate balance between affordability and profitability. He’ll work with you to analyze your costs, competitors, and customer demographics to develop a customized pricing strategy that’s tailored to your salon’s unique needs. Whether you’re looking to increase customer retention, boost sales, or simply stay ahead of the competition, John’s data-driven approach will ensure you’re making informed decisions that drive revenue.

Marketing
Salon Marketing Planning

Electronic (radio, TV, social media)

John Farr helps you take your salon’s marketing strategy to the next level with his expert coaching services. With years of experience in the tanning industry, he knows what it takes to attract and retain customers. He’ll work with you to develop a customized marketing strategy that targets the right audience through traditional and digital marketing channels, including radio, TV, and social media. This data-driven approach will ensure that you’re making informed decisions that support your business objectives.

Compensation and incentive planning
Salon HR Management

Compensation and incentive planning

John works with tanning salon owners and managers to design comprehensive compensation and incentive plans tailored to each salon’s needs, budget, and goals. Whether owners want to boost employee morale, reduce turnover, or drive profitability – or all three – John’s data-driven approach ensures that they are making informed decisions that support their business’s objectives.

Employment legal guidance
Salon HR Management

Employment legal guidance

Your tanning salon will be compliant with state and federal laws thanks to John Farr’s expert employment legal guidance consulting services. He understands the unique employment legal challenges facing salon owners and managers. He’ll work with you to ensure that your policies and procedures are compliant with current laws and regulations. He also provides guidance on best practices for employee contracts, worker classification, and discrimination and harassment prevention. Mitigate legal risks, avoid costly lawsuits, and stay up-to-date with changing employment laws using John’s expertise.

Recruiting, interviewing and hiring best practices
Salon HR Management

Recruiting, interviewing and hiring best practices

With years of experience in the tanning industry, John Farr knows what it takes to find top talent and build a winning team. His process starts by developing a customized recruiting strategy that targets the right candidates for your salon. He also guides you in the best practices for interviewing, selecting, and onboarding new hires. Whether you’re looking to fill front desk positions, salon manager roles, or tanning technician positions, John’s expertise will ensure that you’re making informed decisions that support your business goals.

Buying salon strategies
Buying / selling best practices

Buying salon strategies

Are you considering buying a tanning salon but not sure where to start? With years of experience in the tanning industry, John Farr understands the unique challenges and opportunities that come with buying a salon. He’ll work with you to develop a customized acquisition strategy that evaluates potential salons based on key factors such as financial performance, location, equipment, and market trends. John also guides you through the buying process, from negotiating the purchase price to conducting due diligence, and provides ongoing support to ensure a smooth transition. Whether you’re a first-time buyer or an experienced entrepreneur, John’s expertise will help you make smart decisions and maximize your return on investment.

Selling salon strategies
Buying / selling best practices

Selling salon strategies

Are you thinking about selling your tanning salon but don’t know where to start? Let John Farr guide you through the process with his expert consulting services. He understands the complex financial, legal, and emotional factors involved in selling a business. He’ll work with you to develop a customized exit strategy that maximizes your return on investment and ensures a smooth transition for employees and customers. John also offers guidance on key factors such as valuation, market trends, and potential buyers. He’ll even address operational and financial issues. Whether you’re looking to retire, move on to new opportunities, or simply explore your options, John’s expertise will help you navigate the selling process with confidence and ease.

Negotiating leases
Buying / selling best practices

Negotiating leases

Your salon’s lease is one of the most critical components of your business. John Farr’s expert lease negotiation consulting services make sure you’re getting the best possible terms. He knows what to look for and how to negotiate favorable terms that protect your interests. He’ll work with you to evaluate your current lease agreement and identify areas where you can improve your position. He also provides guidance on rent, term, renewal options, and tenant improvement allowances. This helps you understand the risks and opportunities associated with each negotiation. Don’t leave your lease negotiation to chance. Partner with John and secure the future of your tanning salon with a winning lease agreement.

Are you ready to work with the best tanning consultant in the industry?

Sign up for a no-obligation consultation so John can review your revenues, marketing direction and more, then he’ll provide some advice to increase these and other aspects of your tanning salon business. You’re only one step away from working with the industry No. 1 tanning consultant. Contact John Farr today to begin to begin your tanning salon transformation!