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Testimonials

Don’t take our word for it – hear what John’s clients have to say!

“In 2015 I met John Farr at one of the tanning shows and we decided to hire him as our consultant. He worked with us for six months and changed how we structured our memberships, changed how the employees were commissioned, and helped a lot with our marketing. It was one of the smartest things that we did. After we hired him, our monthly profit has increased every month compared to previous years, and has continued to increase! If you need help with memberships, strategizing, or marketing, I would definitely recommend hiring John Farr.”

Dion Borkowicz, Lectric Beach in Franklin Center, New Berlin, and Milwaukee, WI

Jay Shelby, Owner of Cali Sun in Taylor, MI

“I love John Farr’s Webinar series! I couldn’t be a bigger fan of the motivational and educational aspects of it, and John always does a great job of going over the simple things as well as the more detailed things that you should know but probably don’t. I’ve already learned a lot from this series, especially the importance of delegating some of my duties so my staff can become more involved.”

Jay Shelby, Owner of Cali Sun in Taylor, MI

“John Farr is the man with the passion to get the word out about tanning. He’s a marketing man. We connected with each other right away and he gave me so much great information about radio advertising that was based upon his experience. I followed his advice and my four-month radio campaign skyrocketed with more than 700 people registered as a result! Thank you John Farr for caring and giving of your time. I look forward to being part of another Webinar.”

Brad Blair, Owner of Pacific Tanning, Rocky Point, NY

Brad Blair, Owner of Pacific Tanning, Rocky Point, NY
Alex Friedrichsen, Owner of Tropitana in Mt. Juliet, TN

“John Farr helped develop amazing promotions at my salon and helped me hire the right people to sell them. He did the pre-interviewing over the phone and asked all the right questions to help identify the only the candidates best suited to working in the retail sales environment. He hired 10 people – one manager and nine salon employees – and they’ve been doing an excellent job. John also developed a Groupon offer that’s become one of the best new-client generators we’ve ever had! I would definitely recommend John’s services to any salon owner who’s looking to raise their gross revenue.”

Alex Friedrichsen, Owner of Tropitana in Mt. Juliet, TN

“John Farr’s Webinars are fantastic! He always does a great job presenting the information in an exciting and visual way, making it very easy to learn, and his topics are always extremely helpful. I also love that he features other salon owners as guests; it’s great to hear from someone who is successful and willing to share their business strategies. I always take away so much great information and I’m going to continuing attending these Webinars!”

Jacee Kress, General Manager, Sun Studio Tanning in Placentia, CA

Jacee Kress, General Manager, Sun Studio Tanning in Placentia, CA
Rodney L. Hood Sr., Operational Business Consultant, Live Big Media in Phoenix, AZ

“I attribute much of my leadership knowledge and personal business success to the coaching I received from John Farr. He’s an accomplished, results-driven professional who teaches techniques in creating a positive work environment while inspiring high performance results from your employees. John also continues to remain a reliable source of knowledge in sales and people management, which he generously shared whenever I needed professional collaboration or just someone to lean on for advice. In short, he’s a class act!”

Rodney L. Hood Sr, Operational Business Consultant, Live Big Media in Phoenix, AZ

“John Farr understands that when it comes to tanning salons, it’s a people business and a relationship business. He’s been a huge help in perfecting our radio advertising and he’s done wonders with our managers. Also, by helping us improve our hiring practices, we’ve been able to attract higher quality employees, which has helped us overall. If you’re willing to be honest with him about yourself and your business, he can help you, too!”

Jim Todd, Owner of Sun Rayz Tanning Centers in Somerset, KY

Jim Todd, Owner of Sun Rayz Tanning Centers in Somerset, KY
Cris Moffitt, The Sunshine Factory in Greenville, NC

“I met John back in 2008 and he’s been a valuable asset to our company ever since. Having clients across the nation, we find his knowledge and perspective on industry trends to be extremely helpful. He’s significantly helped our profitability by identifying key metrics we overlooked and he’s also a great communicator with my staff. Thanks for everything, John!”

Cris Moffitt, The Sunshine Factory in Greenville, NC

“I became a member of John Farr’s Vault, which is loaded with Webinars, human resources management and moneymaking techniques. Being a member is a convenient way to have all of my team members watch his Webinars around their busy schedules and it’s definitely prepared us for the busy season. Being a Vault member is like having John as our head trainer!”

J.R. Homer, InstaTAN in Pittsburgh, PA

J.R. Homer, InstaTAN in Pittsburgh, PA
Robert J. Ashe, Sun Seekers Tanning in Porstmouth and Dover, NH

“I’ve enjoyed reading John Farr’s articles on tanning marketing in the past, and when he started doing live videos, I was anxious to join in but couldn’t seem to get to them as often as I liked. Now that he’s opened the Farr Factor Vault, it’s made it so easy to view the videos at my leisure. I’ve only viewed a few since I signed up – it’s busy season – but I’ve already implemented several things, and look forward to more ideas when I get the time. John is a wealth of knowledge, and with Vault membership being just $29.00 a month, this is a no-brainer.”

Robert J. Ashe, Sun Seekers Tanning in Porstmouth and Dover, NH

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