"How do I start to talk about John Farr’s impact on my new tanning salon? I had two successful beauty salons already, but I knew almost nothing about the tanning business. John has been remarkable. His availability to answer my questions as been wonderful. He was indispensable in our pricing strategy especially because we have a Palm Beach Tan only blocks away. We are more than 25% ahead of last year already. He has been a major factor in training my salon manger on the critical revenue numbers to watch and improve and showing her how to use incentives to increase associate selling efforts. He’s been one of the best investments I’ve made in this business."