by Jessica Kelley | Jan 2, 2019 | Farr Factor
Do you want your tanning salon to have the most effective social media marketing? Put it in the hands of your Millennial salon staff. I recommend this to many of my clients, including one in Texas who I interviewed for this Vault content. He runs a solid social media...
by Jessica Kelley | Dec 19, 2018 | Farr Factor
Successful mobile spray-tanning success is all about communication. This is especially the case if you’re traveling to new locations and meeting new clients. Do you know how to communicate effectively when you book your potential mobile spray tan? What you want to do...
by Jessica Kelley | Oct 9, 2018 | Ask a Tanning Salon Business Consultant
Q: “We have an employee who sometimes flakes in her duties, so much so that she once lost her employee privileges. She earned them back two weeks later and everything was good for a while. Recently, she started a problem by involving everyone in her argument with my...
by Jessica Kelley | Oct 2, 2018 | Ask a Tanning Salon Business Consultant
Q: “I usually do radio ads at the beginning of the peak tanning season. I’m very torn over whether this is a good form of advertising or not. I’m strongly considering doing some radio advertising for busy season. I know that you’re very knowledgeable about the correct...
by Jessica Kelley | Sep 25, 2018 | Ask a Tanning Salon Business Consultant
Q: “I’m debating on making my single tan $45 or unlimited for $25.99 to attract more clients. I’m trying to get volume and sell aftercare products. Do you really feel that lowering it to that rate would help? And, should there be a one year minimum for the EFT...
