by Jessica Walker | May 4, 2018 | Ask a Tanning Salon Business Consultant
“What are the best promotions for a tanning salon owner to offer during J.A.S.O.N.? I continue to build up my EFT memberships, but I still feel like I might be missing out on other money makers. I don’t have a lot of space to bring in additional retail products and...
by Jessica Walker | May 3, 2018 | Ask a Tanning Salon Business Consultant
“One thing that I’ve never fully understood is how to calculate per client averages. Can you show me the process to obtain that figure? Once I have this number, how can I use it to improve things at my tanning salon?” What a great question! The answer is something...
by Jessica Walker | May 2, 2018 | Ask a Tanning Salon Business Consultant
“My salon has a daily duties list which includes picking up small sticker pieces on floor, replacing client use items before they are out, etc. Unfortunately, most of my staff isn’t replacing or filling these things until we’re completely empty. How I encourage my...
by Jessica Walker | May 1, 2018 | Farr Factor
Are you considering buying radio advertising for a tanning or sunless salon? Be sure to zero in on the three best formats for your target demographic. Research from the Radio Advertising Bureau (RAB) has identified three formats that are best for indoor tanners....
by Jessica Walker | Apr 24, 2018 | Farr Factor
There are a million ways to lose good employees. In this installment, I focus upon the specific ways you can lose good Millennial salon employees. You don’t want to do this, especially since these youngsters could be selling tanning lotions, upgrades, and EFT...
