by Jessica Kelley | Jan 16, 2019 | Farr Factor
If new tanners get a tour of your salon, why not make a video tanning salon tour for your salon’s Facebook page? This exposes all the great things about your business to a much wider audience! Almost every tanning salon owner hosts a tour for new tanners. It’s usually...
by Jessica Kelley | Jan 2, 2019 | Farr Factor
Do you want your tanning salon to have the most effective social media marketing? Put it in the hands of your Millennial salon staff. I recommend this to many of my clients, including one in Texas who I interviewed for this Vault content. He runs a solid social media...
by Jessica Kelley | Dec 19, 2018 | Farr Factor
Successful mobile spray-tanning success is all about communication. This is especially the case if you’re traveling to new locations and meeting new clients. Do you know how to communicate effectively when you book your potential mobile spray tan? What you want to do...
by Jessica Kelley | Jul 10, 2018 | Farr Factor
J.A.S.O.N. is the perfect time to focus on the management at your tanning salon. I recommend tanning salon owners use this time to evaluate each associate and see what, if any, changes need to be made. You also should step up the knowledge of each associate and...
by Jessica Kelley | Jul 3, 2018 | Farr Factor
J.A.S.O.N. is the time tanning salon owners have to keep as many people enrolled in their EFT programs as possible! It can dramatically save profitability through the off-season. So, how do we keep our EFT retention as high as possible? It’s not always easy. You...
by Jessica Kelley | Jun 26, 2018 | Farr Factor
In the movie Friday the 13th, Jason is a psychopath who sets out to destroy everyone in his path. For the tanning industry, J.A.S.O.N. is the months of July, August, September, October, and November. Statistically, there is some reason to fear this J.A.S.O.N. Most...