by Jessica Kelley | May 8, 2018 | Farr Factor
Digital streaming seems like a new hope for radio, but it’s not a sure thing for your money. Every radio broadcast company wants to create alternative and additional revenue channels. “Streaming” their signal on the Internet is one way they hope to capture more...
by Jessica Kelley | May 1, 2018 | Farr Factor
Are you considering buying radio advertising for a tanning or sunless salon? Be sure to zero in on the three best formats for your target demographic. Research from the Radio Advertising Bureau (RAB) has identified three formats that are best for indoor tanners....
by Jessica Kelley | Apr 24, 2018 | Farr Factor
There are a million ways to lose good employees. In this installment, I focus upon the specific ways you can lose good Millennial salon employees. You don’t want to do this, especially since these youngsters could be selling tanning lotions, upgrades, and EFT...
by Jessica Kelley | Apr 17, 2018 | Farr Factor
So much has been written about the Millennial generation and what makes them tick. They are certainly different from the previous generations, particularly in some of the visual ways. (Can all those body piercings affect a good FM radio signal?) But, there are many...
by Jessica Kelley | Apr 10, 2018 | Farr Factor
To get respect from your millennial tanning salon employees, you must be truthful. Millennials have little time for B.S. Their access to the Internet in their young and early adult lives caused them to be raised in an environment of availability of facts. Because...
by Jessica Kelley | Apr 3, 2018 | Farr Factor
Some tanning salon owners find it difficult to manage their younger workforce. Baby Boomers were raised to believe that having a job was a privilege, while Millennials grew up receiving trophies just for showing up. Needless to say, these vast differences between...
