by Jessica Kelley | Sep 1, 2014 | Farr Factor
One of our industry’s biggest failures today is its early success. There was a golden period when your salon didn’t have to be good … your doors just had to be open. There were far fewer tanning salons, far fewer massage studios and many less ways for consumers to...
by Jessica Kelley | Aug 1, 2014 | Farr Factor
The winds of change – the haunting strains of the Scorpions classic 1990 rock hit, was targeted in its meaning to the events of that day when the USSR was finally throwing in the towel. Those winds were blowing for many years and both the citizens of the USSR and its...
by Jessica Kelley | Jun 1, 2014 | Farr Factor
A recent counseling session I had with a salon chain operator regarding his best manager, Marla, revealed a few reasons why the salon may soon lose her – a four-year company veteran and top performer for the company. Marla’s store has the highest per customer average,...
by Jessica Kelley | May 1, 2014 | Farr Factor
Focus more fiercely on sales! For the tanning business, the first quarter was not one to cheer about. The still re-emerging economy and Nome-like weather in the Midwest, Northeast and relatively cool temps in the Southeast seem to have made tanners shy about starting...
by Jessica Kelley | Apr 1, 2014 | Farr Factor
A candidate for the district manager position at a salon chain recently told me in an interview that when it comes to successful salon operation, “Someone in each salon has to be the adult.” Every day without fail, I interview candidates for salon jobs who have...
by Jessica Kelley | Mar 1, 2014 | Farr Factor
Heartaches & Headaches The tanning industry is loaded with smart, independent entrepreneurial talents who saw an opportunity in the tanning business and seized it with a gambler’s vigor you may only see in Vegas. They bet the farm, searched for great locations,...
