by Jessica Kelley | Feb 1, 2014 | Farr Factor
Capitalizing on Trade Show Emotions Every year, our industry conducts dozens of trade shows to display tanning products and services. And every year, thousands of well-meaning salon operators and managers attend dozens of workshops, seminars and keynote speeches that...
by Jessica Kelley | Jan 1, 2014 | Farr Factor
Are you thinking that the owner or manager at the salon where you work might be from another planet? Douglas McGregor, an American social psychologist, proposed his famous “X-Y” theory in 1960 in his book The Human Side of Enterprise. Theory X managers generally get...
by Jessica Kelley | Dec 1, 2013 | Farr Factor
Kansas City, here I come!” Recognize those song lyrics? They were sung by Wilbert Harrison in his 1959 hit song,“Kansas City.” It was a big record for him and a reminder to all of you that one of the New Year’s premiere trade events is in Kansas City on January 3-4 at...
by Jessica Kelley | Nov 1, 2013 | Farr Factor
Now there’s a word you don’t see every day! It’s an Old Prussian military word for “focal point,” and in expanded 20th-century military terms, it meant, to take your greatest strength and drive it into your enemy’s greatest weakness (focal point). So outside of any...
by Jessica Kelley | Oct 1, 2013 | Farr Factor
In 1940, George Reavis, the superintendent of Cincinnati schools, was involved with the challenges of teaching children with disabilities. As a result, he authored a fable called “The Animal School.” With the fable, Mr. Reavis made the point that it wasn’t the child...
by Jessica Kelley | Sep 1, 2013 | Farr Factor
So there I was looking for inspiration for this next article – there are just some days when nothing creative flows anywhere near my brain. I first thought I should speak of how you ramp up your revenue with better people-management or enhanced marketing strategies,...
