by Jessica Kelley | Jun 5, 2018 | Farr Factor
Do you want the secret to retaining tanners in EFT memberships? I’ve been a tanning salon business consultant for two decades. In that time, I haven’t met a tanning salon owner who doesn’t want to increase revenue. I’ll tell you the same thing I tell my clients –...
by Jessica Kelley | May 29, 2018 | Farr Factor
Do you offer commissions for level-one membership sales? You should because it’s a great way to improve morale at your tanning salon. My approach to tanning salon management can be summed up with one phrase: “Employees who feel appreciated always do more than...
by Jessica Kelley | May 22, 2018 | Farr Factor
This week, sex and other good reasons for tanning! What does this have to do with radio ads or tanning salons? Everything! As a tanning salon owner, you want to make the most of your radio advertising. To do that, follow this tip: Don’t create boring ad copy! It’s...
by Jessica Kelley | May 15, 2018 | Farr Factor
Here’s a way to cash in on radio ads… make this medium your salon’s branding and call-to-action champion! Radio is a cumulative impressions ad vehicle. It creates a “top-of-mind awareness” at some of the best decision times of the day for tanning salon owners and...
by Jessica Kelley | May 8, 2018 | Farr Factor
Digital streaming seems like a new hope for radio, but it’s not a sure thing for your money. Every radio broadcast company wants to create alternative and additional revenue channels. “Streaming” their signal on the Internet is one way they hope to capture more...
