by Jessica Kelley | Jun 19, 2018 | Farr Factor
July, August, September, October, and November (J.A.S.O.N.) is usually the time when some tanning salon owners just seem to give up. They probably figure that since things will slow down, they don’t have to spend as much time and attention on their businesses. ...
by Jessica Kelley | Jun 12, 2018 | Farr Factor
Is there a reason you don’t offer EFT memberships? I’ve heard them all, and none of them are convincing enough for you to not offer them. As tanning salon business consultant, it still amazes me to hear that some salon owners are running salons without an EFT plan....
by Jessica Kelley | Jun 5, 2018 | Farr Factor
Do you want the secret to retaining tanners in EFT memberships? I’ve been a tanning salon business consultant for two decades. In that time, I haven’t met a tanning salon owner who doesn’t want to increase revenue. I’ll tell you the same thing I tell my clients –...
by Jessica Kelley | May 29, 2018 | Farr Factor
Do you offer commissions for level-one membership sales? You should because it’s a great way to improve morale at your tanning salon. My approach to tanning salon management can be summed up with one phrase: “Employees who feel appreciated always do more than...
by Jessica Kelley | May 22, 2018 | Farr Factor
This week, sex and other good reasons for tanning! What does this have to do with radio ads or tanning salons? Everything! As a tanning salon owner, you want to make the most of your radio advertising. To do that, follow this tip: Don’t create boring ad copy! It’s...
by Jessica Kelley | May 15, 2018 | Farr Factor
Here’s a way to cash in on radio ads… make this medium your salon’s branding and call-to-action champion! Radio is a cumulative impressions ad vehicle. It creates a “top-of-mind awareness” at some of the best decision times of the day for tanning salon owners and...
