by Jessica Kelley | Feb 13, 2018 | Farr Factor
Are you a tanning salon owner who’s struggling to build your handheld spray tanning business? I’ll be that attracting clients is one of your biggest challenges. Ask any spray tan technician and they’ll tell you that building a client database takes a lot of hard work....
by Jessica Kelley | Mar 1, 2015 | Farr Factor
As you read this article, imagine the strains of the “James Bond Theme” playing in the back of your mind… It should seem readily apparent to all of us that the days of double-digit unique tanner or individual sessions are in the past… as in the movie From...
by Jessica Kelley | Feb 1, 2015 | Farr Factor
Want to be shocked by the mathematics of your salon? Okay, let’s assume that your salon generates $150,000 annually, with 14 tanning systems, a per-tan average of $7.50 and 20,000 transactions or “tans” in a 12-month period. Stay with me, because this will be an...
by Jessica Kelley | Jan 1, 2015 | Farr Factor
There are as many “plans” for compensating staff as there are hairs on the heads of most tanners; so much depends on what you are trying to accomplish. Here’s what doesn’t work: Not paying commission on entry-level memberships sold with the belief that salon...
by Jessica Kelley | Nov 1, 2014 | Farr Factor
What are those magic moments of the tanning experience at your salon that differentiates it from every other set of four walls that houses tanning beds? (I’m reminded of a New Jersey muffler shop 15 years ago that had four beds behind their muffler-changing bays – the...
by Jessica Kelley | Oct 1, 2014 | Farr Factor
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness …” Charles Dickens could have been speaking of the indoor tanning industry when he penned his famous first paragraph of A Tale of Two Cities in 1859. Maybe he...
