by Jessica Kelley | Mar 27, 2018 | Farr Factor
Tanning salon owners must understand the Millennial generation and what makes its members tick. These youngsters are your salon employees and tanners, after all! Among the tanning salon owners I work with, more than 90 percent of their sales employees are Millennials....
by Jessica Kelley | Mar 20, 2018 | Farr Factor
If you sell spray tans, attracting and retaining new clients is the name of the game. When it comes to spray tan marketing and promotions, the best tips can be found on the frontlines of indoor tanning. I’m talking about the tanning salon owners who are selling...
by Jessica Kelley | Mar 13, 2018 | Farr Factor
Mobile spray tan parties are fun, easy, and very profitable. Here’s how to host a successful one. If you’re a UV tanning salon owner who’s invested in a portable sunless spray-tan unit, you should make the most of this investment. Hosting mobile spray-tan parties can...
by Jessica Kelley | Mar 6, 2018 | Farr Factor
While social media is a great way to promote your spray tanning business, it’s not the only way. Low-tech marketing that’s a bit of throwback to the days before social media are still an excellent way to position your spray tan business – and your tanning salon...
by Jessica Kelley | Feb 27, 2018 | Farr Factor
As a tanning salon owner, you spend a lot of time building your business one client at a time. When it comes to your hand-held spray tanning business, you can vastly increase your clientele by focusing on group-based business. This typically means dance teams,...
by Jessica Kelley | Feb 20, 2018 | Farr Factor
I know you’re eager to market your spray tanning business but don’t make the mistake of offering too many specials. While you might think offering rock-bottom prices will help build your clientele and promote your business, but it actually does you more harm than...
